Our Thoughts
Why charities need consistent, focussed PR - not just one-off stories
When done right, good PR isn’t just about getting noticed. It’s about staying relevant. It’s about making sure that, when a story breaks related to your cause, journalists already know who you are and why you matter.
Crisis—what crisis?
The thing about crises is — they don’t wait for the right moment. They don’t knock politely. They just happen. In the charity world, where public trust is hard-won and easily lost, the cost of getting it wrong can be huge.
One way to beat the doom and gloom? Get involved in your community.
Doomscrolling, “popcorn brain,” and how to feel better
Constant bad news can leave us anxious, overwhelmed, and stuck in a cycle of doomscrolling — but it doesn’t have to be that way. One remedy we stand behind: getting involved locally.
